BALANCED SCORECARD
The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance. While the phrase balanced scorecard was coined in the early 1990s, the roots of the this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950’s and the work of French process engineers (who created the Tableau de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.
للمزيد من المعلومات عن هذا المصطلح:
http://www.balancedscorecard.org/BSC...5/Default.aspx
كيف نترجم هذا المصطلح بلغة أنيقة؟
مع فائق التقدير للمشاركين الكرام
رد مع اقتباس
المفضلات